VIP Awards 2025 Highlights
Nominees, Share the Vote!
The public decides who makes it to the finals. Get the word out in your community through networking and marketing and rally your support!
Share the Voting Link Everywhere
Post the voting link on your website, social media, newsletters, and email campaigns. Use eye-catching visuals and a clear call to action like, "Vote for us today!"
Engage Your Community
Encourage employees, clients, and partners to vote and share the link. Use incentives like giveaways or social shout-outs to reward those who support you.
Create Buzz with Social Campaigns
Post countdowns, testimonials, and behind-the-scenes content. Use hashtags like #VIPAwards, #VoteForUs, and your company’s slogan to make it easy for your network to spread the word.
AMPLIFY YOUR STORY
We don’t just celebrate what you do, we shout it across our networks. We recognize all of our VIP Nominees, Finalists, Winners, Judges, Sponsors, and other partners throughout the year on our digital channels and at in-person events—giving you more coverage, more connections, and more recognition.
200+
Social
Posts
100,000+
Media
Impressions
25+
Judges
(influencers)
25+
Media Packet
& Other Assets
100+
VIP
Awards Given
A Letter From Our Founder
Dear VIP Community,
Welcome to Vendors in Partnership.
What began as a small, inspired gathering in a stylish New York venue in 2020 has grown into something far more powerful - a true community that spans the retail ecosystem, culminating each year in our gala VIP Awards celebration every January in NYC.
As our community has expanded, so has its impact. VIP isn’t just an event; it’s a movement built on transparency, trust, and mutual respect. The three wings of our logo; retailers, solution providers, and industry leaders represent more than just segments of the industry. They represent people showing up as experts, not just representatives of a company, but as individuals committed to improving how we partner, work, and grow together.
This kind of open dialogue, shared learning, and honest connection simply isn’t happening anywhere else in retail. It’s what makes VIP truly unique. People come into the room ready to listen, challenge assumptions, and engage not as competitors, but as collaborators with a shared stake in the industry’s future.
We are setting a new standard for what transformative partnerships can look like. By celebrating those who do it right and creating space for meaningful exchange, we’re shifting how vendors are valued and how progress is made.
It’s been my life’s work to build bridges between retailers and partners. With VIP, we’ve created a platform where trust leads, community drives change, and learning flows in all directions.
I’m grateful to be on this journey with you and I can’t wait to see what we build together next.
Warmly,
Vicki Cantrell
Proudly supported by:
