Co-Host
Global Diamond Partner
A Dynamic Community of Retailers and Solution Providers.
Vendors in Partnership (VIP) is dedicated to improving how vendors and retailers work together so that, as partners, we can transform the way we experience retail. We accomplish this by:
- Creating opportunities for meaningful and authentic connections between retailers, vendors, and industry influencers
- Recognizing and celebrating the solution providers whose partnership drives innovation for the industry at our global award ceremonies
- Continuing to grow and improve to better serve our community
Why VIP Matters
There are dozens of communities and award ceremonies that recognize retailers, but there are few that focus on the vendor partners that power that innovation. Vendors in Partnership publicly recognizes and promotes the best solution providers in the industry—defining what good partnership looks like and letting retailers know who they should be working with.
Letter From Our Founder
Dear VIP Community,
Welcome to Vendors in Partnership. What started as an intimate gathering in a chic New York venue in 2020 has since expanded into a global community, with annual award ceremonies in North America, Europe, and Asia Pacific.
It has been incredible to watch our community expand. Each year, I look forward to welcoming new and familiar faces to our events and to see the impact of our work. By celebrating good partners and innovative solutions, we are changing how vendors are valued and setting the standard for transformative partnerships.
It is my hope and mission to continue this work, bringing to the table a lifetime of experience and connections from retailers and vendors and cultivating a community that helps each other grow and succeed.
I look forward to continuing this journey with you and transforming retail together!
Cheers to You,
Vicki Cantrell
Founder, Vendors in Partnership and the VIP Awards
AMPLIFY YOUR STORY
We don’t just celebrate what you do, we shout it across our networks. We recognize all of our VIP Nominees, Finalists, Winners, Judges, Sponsors, and other partners throughout the year on our digital channels and at in-person events—giving you more coverage, more connections, and more recognition.
200+
Social
Posts
100,000+
Media
Impressions
25+
Judges
(influencers)
25+
Media Packet
& Other Assets
100+
VIP
Awards Given
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