A Dynamic Community of Retailers, Industry Experts and Solution Providers
Vendors in Partnership (VIP) is dedicated to improving how vendors and retailers work together so that, as partners, we can transform the way we experience retail. We accomplish this by:
- Creating opportunities for meaningful and authentic connections between retailers, vendors, and industry influencers
- Recognizing and celebrating the solution providers whose partnership drives innovation for the industry at our global award ceremonies
- Continuing to grow and improve to better serve our community
The VIP Logo
The three “wings” extending from our logo represent these three vital components of our community; retailers, solution providers and industry experts. We show them in an elegant, modern design to represent our focus on leading the industry forward together, and the prestige and high standards that VIP upholds.
We believe that business built on meaningful relationships outperforms transactional industry standards.
Our founder Vicki Cantrell founded Vendors in Partnership to create a space where everyone, regardless of their role, can contribute to the future of retail.
Seeing an absence of any industry awards for solution providers themselves, she created the VIP Awards to start the conversation about not just excellence in retail technology but also excellence in how retail partnerships can be built with authenticity and collaboration.
The Awards bring everyone to the table equally - retailers, solution providers, industry influencers - and showcase innovation achieved through a different way of partnering that transcends the traditional buyer/seller dynamic.
Learn more about our all-star judges, or submitting for an award.
Beyond the VIP Awards: doing the work together through VIP Connect
Changing the traditional transactional dynamics in the retail industry needs to involve more like-minded people in the community more frequently to really identify tangible obstacles and new ways of doing business together.
VIP Connect is a dynamic forum for honest conversations between decision makers hungry for meaningful industry change. Our superpower? Everyone enters the room as a thought leader, wherever it is in retail they’ve built their career, and agrees that doing business with people in a people industry like retail is paramount to success. Honest exchanges uncover common pain points in partnerships and misconceptions that limit efficiency, trust and repeated success.
The activators at these events find ways to make business better now, but also know that the future will hinge on authentic industry relationships built on empathy that unlock a level of innovation only possible between mutually trusted partners.
Spread the word and get involved!
Proudly supported by:
