Sponsorships

Welcome Reception Partner

As the Welcome Reception Partner, your brand will be listed as a Vendors in Partnership (VIP) Awards Sponsor in the lead-up, during, and after the event, demonstrating your commitment to advancing the retail industry through mutually beneficial and principled partnerships.

Welcome Reception package includes the below:

• Pre event branding
• Company logo or name highlighted in select pre-event marketing emails 
• Onsite branding
• Select branding on event signage including branding in the welcome reception area
• One hour reception prior to the Awards Ceremony/dinner 
• Signature Cocktail, branded cocktail napkins (during the reception) and branding on bars 
• Post event branding
• Post-event recognition in the VIP Awards Recap
• Logo recognition on the VIP Awards website recap page, thanking sponsors
• 2 x tickets to the Awards evening

Dinner & Drinks Sponsorship

As a Dinner & Drinks Partner, your brand will be listed as a Vendors in Partnership (VIP) Awards Sponsor in the lead-up, during, and after the event, demonstrating your commitment to advancing the retail industry through mutually beneficial and principled partnerships.

Dinner & Drinks package includes:

• Pre-event branding
• Company logo or name highlighted in select pre-event market emails
• Onsite branding
• Select branding on event signage, including logo on rolling holding slide during event
• Branding on the printed menu & branded cocktail napkins - used during meal service
• Post event branding
• Post-event recognition in the VIP Awards Recap
• Logo recognition on the VIP Awards website recap page, thanking sponsors
• 2 x tickets to the Awards evening

Award Partner - Bridge Builder

Bridge Builder: Person of the Year Award - This award recognizes a leader in the retail industry who has uniquely served on both sides of the industry - as a retailer and a solution provider - and used that experience to bridge gaps, foster empathy, and build enduring partnerships. With their unique insight, they champion transparency, foster long-term collaboration, and raise the standard for how business partnerships should be built and sustained.

As an Award Partner, your brand will be attached to a retail industry executive honoree award and will be featured as a Vendors in Partnership VIP Awards Award Partner in the lead-up, during, and after the event. Your brand will be seen alongside the VIP logo demonstrating your commitment to advancing the retail industry through mutually beneficial and principled partnerships.

Award package includes the below:

• 4 x tickets for the Awards evening
• Pre event branding
• Company logo or name highlighted in select pre-event marketing emails
• Company logo placed alongside selected award online highlighting partnership
• Onsite branding
• Select branding on event signage, including logo on rolling holding slide during event
• Opportunity to present your sponsored award
• Post event branding
• Post-event recognition in the VIP Awards Recap
• Logo recognition on the VIP Awards website recap page, thanking sponsors

Award Partner - Retail Partner

The Retail Partner of the Year Award - This award recognizes a retail executive who is a pioneer, an innovator, a lifelong learner, and a mover and shaker. He or she is a leader who leaves a path for others to follow and embodies the Vendors in Partnership mission in everything they do. When working with their partners, they demonstrate vulnerability and trust as all parties come equally to the table and establish successful long-term partnerships. This executive also demonstrates to those they lead how all boats rise in a committed partnership, enabling future leaders to build a stellar company culture and advance effective, mutually beneficial business relationships.

As an Award Partner, your brand will be attached to a retail industry executive honoree award and will be featured as a Vendors in Partnership VIP Awards Award Partner in the lead-up, during, and after the event. Your brand will be seen alongside the VIP logo demonstrating your commitment to advancing the retail industry through mutually beneficial and principled partnerships.

Award package includes the below:

• 4 x tickets for the Awards evening
• Pre event branding
• Company logo or name highlighted in select pre-event marketing emails
• Company logo placed alongside selected award online highlighting partnership
• Onsite branding
• Select branding on event signage, including logo on rolling holding slide during event
• Opportunity to present your sponsored award
• Post event branding
• Post-event recognition in the VIP Awards Recap
• Logo recognition on the VIP Awards website recap page, thanking sponsors

Table Sponsor

• Includes dedicated table 
• 4 tickets for sponsor
• VIP Awards will seat all others at the table with retailers and other guests.
• Pre event branding
• Company logo or name highlighted in select pre-event marketing emails 
• Onsite branding
• Select branding on event signage (including logo on rolling holding slide during event)
• Logo featured on table tent card at the event
• Post event branding
• Post-event recognition in the VIP Awards Recap
• Logo recognition on the VIP Awards website recap page, thanking sponsor

Champagne Concierge Station

Create a Grand First Impression

Position yourself at the heart of the excitement as guests arrive! The exclusive Champagne Concierge Station delivers a refined, high-impact branded experience — a perfect mix of visibility, elegance, and celebration — and natural photo opportunity for attendees wearing their finest and ready to post images that would include your logo.

Why Sponsor This Experience? Benefits include:

• Strategic placement between the step & repeat and the main bar — the most highly trafficked area during the busiest time of the evening
• Prominent branding on the champagne cart, napkins, and backsplash
• Premium champagne served with white-glove service
• 2 Gala Tickets
• Pre-event branding
• Company logo or name highlighted in select pre-event marketing emails
• Onsite branding
• Select branding on event signage (including logo on rolling holding slide during event)
• Logo featured on table tent card at the event
• Post-event branding
• Recognition in the VIP Awards Recap
• Logo included on the VIP Awards website recap page, thanking sponsor

Guest Gift Showcase

Deliver a Personalized, Lasting Impression

Be the brand behind a high-touch hospitality experience that organically offers your team a follow-up touchpoint and additional attendee information. During dessert, guests will browse a curated display of premium gifts set up in a branded luxury showcase. Their preference will be captured onsite for direct shipping after the event and shared with you.

Why Sponsor This Experience? Benefits Include:

• Exclusive branding on the showcase area where guests interact with the gifts
• Prime location to capture foot traffic during dessert
• Ability to help select the 3-4 gift options within the agreed price range
• 2 Gala Tickets
• Pre-event branding
• Company logo or name highlighted in select pre-event marketing emails
• Onsite branding
• Select branding on event signage (including logo on rolling holding slide during event)
• Logo featured on table tent card at the event
• Post-event branding
• Inclusion in the VIP thank-you email sent post-event
• Recognition in the VIP Awards Recap
• Logo included on the VIP Awards website recap page, thanking sponsor

Branded Dessert Sponsorship

Delight Guests with a Deliciously On-Brand Moment

Leave a sweet impression during the most photographed course of the night! We will work with you on a custom, Instagram-ready dessert creation to be served as part of the main program. This sponsorship gives you that unique in-person brand visibility and provides multiple potential touchpoints as guests post your branded creation on social media.

Why Sponsor This Experience? Benefits Include:

• All guests will be served your custom dessert
• Professional help incorporating your branding on the course and its plating
• 2 Gala Tickets
• Pre-event branding
• Company logo or name highlighted in select pre-event marketing emails
• Onsite branding
• Select branding on event signage (including logo on rolling holding slide during event)
• Logo featured on table tent card at the event
• Post-event branding
• Inclusion in the VIP thank-you email sent post-event
• Recognition in the VIP Awards Recap
• Logo included on the VIP Awards website recap page, thanking sponsor

Coat Check Sponsorship

Warm Up Your Brand Visibility from the Moment Guests Arrive

January in New York City is notoriously cold, and our guests bundle up accordingly! Be the brand they associate with the warmth and convenience of our much needed coat check.

Branded signage at this key, centralized area provides visibility that bookends guests’ evening, and branded claim tickets will all be kept in everyone’s pocket or purse all night.

Why Sponsor This Experience? Benefits Include:

• Exclusive branding at coat check, a heavily trafficked area making an impression on every guest at arrival and t departure
• Exclusive branding on claim tickets, which guests carry all night, which could include a QR code for further engagement or information capture
• 4 Gala Tickets
• Pre-event branding
• Company logo or name highlighted in select pre-event marketing emails
• Onsite branding
• Select branding on event signage (including logo on rolling holding slide during event)
• Logo featured on table tent card at the event
• Post-event branding
• Inclusion in the VIP thank-you email sent post-event
• Recognition in the VIP Awards Recap
• Logo included on the VIP Awards website recap page, thanking sponsor

Live Entertainment

Put Your Brand in the Spotlight — Literally

Our live band captures the energy and elegance of the VIP Awards experience - no wonder they’re a hit every year! Your brand will be aligned with the rhythm and mood of the evening through on-stage acknowledgments, onscreen logo placement and optional branded apparel worn by the musicians as they provide the soundtrack for the entire night.

Why Sponsor This Experience? Benefits Include:

• On-stage branding during all live music sets, including:
• Onscreen logo placement during the band’s performance
• Verbal acknowledgment from the emcee or band
• Optional branded apparel or accessories worn by band members (pending approval and coordination)
• Repeated exposure as the live band plays during cocktail hour, dinner service, and event transitions and breaks
• 2 Gala Tickets
• Pre-event branding
• Company logo or name highlighted in select pre-event marketing emails
• Onsite branding
• Select branding on event signage (including logo on rolling holding slide during event)
• Logo featured on table tent card at the event
• Post-event branding
• Inclusion in the VIP thank-you email sent post-event
• Recognition in the VIP Awards Recap
• Logo included on the VIP Awards website recap page, thanking sponsor

Photo Booth 

Capture the Moment. Extend the Brand.

Photo booths are among the most visited and most shared activations at events like this. With branding across both the digital and physical touchpoints, your logo doesn’t just get seen — it gets remembered, shared, and celebrated by attendees. Your branded set up will be in a central area that can accommodate guests’ interest and the optional print station. See sample here. 

Why Sponsor This Experience? Benefits Include:

• Exclusive branding integrated throughout the photo booth experience, including:
• On-site photo booth backdrop or booth exterior
• Custom-branded digital interface (web-based user experience)
• Branded email delivery of photos sent to attendees
• Optional on-site print station with custom branding for tangible keepsakes
• 4 Gala Tickets
• Pre-event branding
• Company logo or name highlighted in select pre-event marketing emails
• Onsite branding
• Select branding on event signage (including logo on rolling holding slide during event)
• Logo featured on table tent card at the event
• Post-event branding
• Inclusion in the VIP thank-you email sent post-event
• Recognition in the VIP Awards Recap
• Logo included on the VIP Awards website recap page, thanking sponsor

As the single Premier Partner, your brand will be featured as the Vendors in Partnership (VIP) Awards Premier Partner in the lead-up, during, and after the event. Your brand will be seen alongside the VIP and NRF logos demonstrating your
commitment to advancing the retail industry through mutually beneficial and principled partnerships.

Premier Partner package includes:

• Pre event branding
  - Logo on the event website including Hero banner
  - Company logo or name highlighted in pre-event marketing emails
  promoting the VIP Award Dinner
  - 1 x Pre-event Email Blast to VIP Database - Partner provided content
• Onsite branding
  - Prominent branding on event signage
  - Logo featured on table tent card at the event
  - Recognition on general event signage acknowledging sponsors
  - Exclusive signage at the entrance showcasing the sponsor's logo
  - Logo display on holding slides in the main event room
  - Branding as the Keynote Sponsor (for paid keynote speaker up to 50K)
  - 30-second TVC played prior to the award presentation
• Post event branding
  - Post-event recognition in the VIP Awards Recap
  - Sponsor's name or logo included in the VIP Awards Email Recap
  - Logo recognition on the VIP Awards website recap page, thanking sponsors
  - 1 x Post-event Email Blast to VIP Database – Partner provided content
  - 1 x VIP Insights recording post event
  - 1 x co-branded VIP/Premier Partner jointly developed post-event media piece Branding in the event recap video
• Opportunity to provide a judge for judging panel 
• Opportunity to present the Partner of the Year Award
• 2 x table of 10 for the Awards evening